Revolutionize The Way To Approach in housing market
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Overview
Time Frame
Using Tools
My Role
10 Weeks
Figma, Sketch, POP
UX/UI Design | Web Design | User Research | Animation
The Challenge
Limited Access In The Market
In Canada, many potential property buyers struggle to identify the right moment and price to enter the market, leading to the risk of failed investments.
This challenge is exacerbated by limited access to the accurate and comprehensive market data, which hinders buyers from making informed investment decisions, relying instead on unreliable sources and agents.
The Discovery
Strong Market, Yet Low Transparency
My secondary research aimed to understand the challenges that property buyers face during the buying process and gain insight into the real estate market. The key findings highlighted critical needs for revolutionizing property buying.
Strong Demands
Multiple property ownership: ON (90%), BC (81.7%), with over 20% being investors.
Lack of Knowledge
Newcomers with property-buying savings: 75% of arrivals, making up 21% of buyers.
Unethical Realtor
Lawsuits for overpricing or lack of risk up by 9%, 60% involve confidential information.
The Insights
Early Insights From Primary Research
I interviewed property buyers of varying experience levels to understand their behaviour, issues, and expectations in property investments.
Adam K.
First-time Buyer
“Focusing on the growing family”
Lucia Y.
New Repeat Buyer
“Expanding investment portfolio”
William G.
Seasoned Buyer
“Seeking to grow wealth”
Inspiredly, despite the differences in experience, all participants expressed a growing appreciation for the importance of having access to comparative data throughout the buying process.
Market Understanding
Users develop firsthand understanding through their initial purchase.
Information Support
Users struggle to find the required information and access sufficient data.
Realtor Impact
Poor experiences - lack of timely feedback and thoughtfulness in service.
How Might We

See how I got there

👇🏼

High-level Goals

In order to better answer the "How Might We" question, I prioritized my high-level goals in the design.
The Product should be:
Controlable
Predictable
The Data should be:
Customizable
Comparable

User Persona

Key Epic

Search and Comparison

Utilizing a comparative analysis based on predetermined targeting criteria can provide buyers with greater control over the buying process and increase the potential return on their investment.

User Task Flow

The Design
Paper Sketches

Solution Sketches

Wireframes

Usability Test

I conducted two rounds of usability tests with 10 participants of varying property purchase experience to evaluate the product's effectiveness and user understanding.
Search Properties
Check details
Add to compare
Make comparison
Schedule a view
Round 1
Round 2
Brand Development
Brand Archetype
Brand Name
Word Mark Design
Final Design
Sketches
Development
Typography
Primary - Content
Secondary - Headlines
Mood Board
Color Pallets

Responsive Marketing Website

Visit here
View Prototype
The Outcomes
"Property iQ" transforms the housing market by providing users with comprehensive data and insights, enabling users to make informed decisions and reduce reliance on realtors, and ultimately leading to more successful property investments.
Validation
Through iterative design based on user feedback, the product has been well received during usability testing, with positive feedback on its ease of use and the value of the information provided.
Reflection
it was crucial to continuously gather user feedback and iterate in terms of insights. Also need to collaborate closely with developers and data scientists to ensure the design is always feasible.
This will be a milestone✨
Though this is my capstone project which is not launched in the market yet, one of my testing users successfully catching the chance to invest in a property and gained over $200,000 returns by using the Property iQ app’s methodology.
‍This is why UX is amazing, right?!
It's A Good Start…But Still Day One
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